Methods
 

  • Survey research with small targeted groups or general populations

    • RDR maintains a 30-station computer aided telephone interviewing (CATI) system used by a staff of professional interviewers, each trained to conduct interviews with physicians, executives, and the general public.

  • Internet surveys, hosted on our website, your website, or through an on-line panel provider

  • Large-scale database and secondary data analysis projects

    • Analysis of internal databases (for example, customer data)
    • Analysis of external data (market analysis with demographic and competitive geo-mapping).

  • In-depth qualitative interviewing by telephone, in person one-on-one, or through focus groups

 

 

 

 

 

 

 

Copyright © 2007 Richard Day Research.  All rights reserved.