Richard Day Research, Inc.

When the word "physician" was translated into "physical education instructor", we knew the value of a second opinion.

RDR employs rigorous survey translation and programming guidelines to ensure accuracy and cohesiveness. We work with professional translators and we use independent back translation services. That is how we found "physical education instructor" rather than "physician".

We also conduct survey pretesting to validate understanding and survey flow. We are alert to cultural variations. Our translators only translate into their native languages. They also specialize in market research phrasing. Our efficient review cycle allows for quick survey changes and immediate site modifications. The survey site will be made available for review by your multilingual staff prior to launch.

RDR's ability to customize survey design doesn't stop at the survey platform. We currently support more than 30 languages both with online and telephone interviewing. Some languages include:

• Spanish
• Chinese (Simplified and Traditional)
• Japanese
• Russian
• Arabic
• French
• German
• Portuguese

We have conducted international surveys for a variety of clients for ten years as demand has shifted for more global reach and perspective. When dealing with multiple cultures and languages one cannot be too careful.