Richard Day Research, Inc.

The Internet has significantly transformed the survey research industry, but not always for the better. While online surveys and panels can greatly lower the cost of data collection and target many hard-to-reach populations, it also raises many concerns that many research providers and clients overlook.

RDR has conducted online surveys for several years, and currently nearly 80% of its research is conducted via the web. Subsequently, we understand and carefully address these concerns. For example, with every study we seek secondary government data sources (e.g., US Census, Bureau of Labor Statistics, Survey of Consumer Finance) to ensure that our respondent sample is reflective of the target population on key demographic variables.

Careful pretesting of on line surveys has proven invaluable. We often recruit respondents and speak with them by phone as they go through the questionnaire. We find those communication gaps that can vastly improve the insights of a study.

We have stringent protocols in place to identify online respondents who provide unreliable or inconsistent responses, and remove them from all analysis.

We also leverage some of the advantages that online surveys offer. For example, we can set up a website that gives you access to real-time results on key survey questions, and allow you to monitor the data collection process.

RDR has in-house programmers at the ready to produce any custom interface you desire. We offer sophisticated programming options for online surveys as well. We can incorporate images, video, sliders, drag and drop features, and a proprietary card-sorting program depending on your needs. Our surveys also support multiple languages.

Our attention to quality and ability to customize online elements make participating in our studies a more positive experience for you and your customers.