Richard Day Research, Inc.

Predicting the success of a new marketing idea, product or service requires a thorough understanding of how people make decisions. Too often, concept testing results in false positives, as interest and intentions do not often translate into actual participation or purchase.

RDR goes beyond the traditional attitudinal and opinion measures to find better gauges of intended behavior. One of RDR's tenets is that nothing predicts behavior like behavior. As such, we identify current and recent behaviors as indicators of likely buying behavior.

We use advanced methods to identify the attributes or features of the concept that resonate most with the target market. We know how to get beyond gatekeepers or influencers to reach critical decision-makers and executives. We know how to talk them through their decision-making process and which factors are critical to their purchase or selection decisions.