Richard Day Research, Inc.
Celebrating 30 years of Excellent Research
All content © 2010 Richard Day Research Inc. All rights reserved.
Using RDR as an experienced research partner ensures objective feedback. By identifying strengths and weaknesses, we can evaluate your sales team members and pinpoint opportunities. From the research we provide clear, actionable recommendations that help improve sales training, marketing efforts, messaging, pricing and proposals, and competitive advantages.
Win/Loss research offers in-depth, qualitative interviews with key decision-makers purchasing your product or service. The conversational format with the buyers (won, lost, or potential) provides often unexpected insights into their rationale and your sales process. More on Win/Loss...
We conduct quantitative analysis of your secondary databases to help target sales efforts and market trends. Using multivariate analysis and proven data mining methods we can identify key performance indicators (KPI) for your sales force. More on Message Recall...
By testing unaided and aided recall of core message elements we can prepare scorecards for benchmarking and competitor assessment. Using regression analysis, we can determine the relative impact of message recall and effectiveness on a key metric. More on Message Recall...