Richard Day Research, Inc.

You may wish to know what drives satisfaction and loyalty among your most highly-valued customers. Or perhaps you would like to track engagement amongst your employees or organization's membership over time in an effort to improve retention. Regardless of your target audience, we will work with you to craft custom satisfaction research that provides you with meaningful, actionable results.

At Richard Day Research, our approach to satisfaction research begins by listening carefully to your organization's objectives. We analyze any existing data you have on your clients, employees or members, and leverage this data to inform all stages of the research process. This may help to clarify the goals of the research, identify the choice of an appropriate research design, or inform final analysis and recommendations.

As an objective third party, we ensure that research participants feel comfortable providing the honest, candid answers you seek -- rather than simply telling you what they think you want to hear. Our trained interviewers are articulate, professional, and excellent listeners - all of which reflects well on your organization.

Our analysis will not just tell you what the data say - it will tell you what the data mean, and how you can best act upon the results to improve your business.

We specialize in two types of satisfaction research:

• Client Satisfaction: We have in-depth experience conducting client satisfaction studies across many industries. Some are conducted at a single point in time whereas others are quarterly or annual tracking studies, but all reflect our principled approach to research.
• Employee and Association Member Satisfaction: The first survey ever conducted by Richard Day Research was a member satisfaction survey over 30 years ago. This organization remains a client today.

For 15 years we have been tracking and benefiting from what we learn in our client satisfaction scores.