Richard Day Research, Inc.
Celebrating 30 years of Excellent ResearchContact RDR
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Maintaining awareness of your associates' needs and morale is critical in maximizing workplace productivity and employee retention. Breaking down communication barriers between management and employees requires getting honest, constructive opinions that can be shared openly and honestly.
Understanding and improving associates' attitudes also requires finding their sources of information about the company, whether it is from their peers, supervisors, reading materials (e.g., a company handbook, intranet), or outside sources.
As a third party, RDR offers employees anonymity and as a result can better ensure frank, constructive feedback from associates. We know how to ask the right questions to get actionable information from your employees.
Your initiatives to improve employee morale and retention will be better informed, and RDR can help tailor your efforts and messaging to key employee segments if needed.
Your association's life force is its membership. To thrive, you must know why people join and remain members. You must also determine which services are most valued, and why.
Our satisfaction research provides organizations with effective recommendations from current and potential members regarding the value of your services and benefits, unmet needs, and areas for improvement.
We offer benchmarking research of potential members (or employees), and those of your competitors. This will allow you to discover immediate strategic opportunities to expand your organization's desirability, reputation, and membership base. You will be able to gain an edge on your competitors in more than one way. For those services in which the competition excels, you will be able to take away their advantage. You will also be able to see barriers to joining, and be able to remove them. We will also discover unmet needs of potentials, and allow you to offer services that fill those needs and gain their business. More on Competitive Benchmarking...