Richard Day Research, Inc.

Richard Day Research brings more than three decades of experience in public opinion and survey research to public relations and communications. Our collaborative approach and dedication to quality and integrity brings data-driven insight to:

• Program Planning and Strategic Campaign Development
• Data-Driven Stakeholder Communication
• Program Evaluation

Program Planning

Rely on our dedicated staff of specialists in public relations and communications research to design custom research programs that inform campaign strategy and program planning. We combine our depth of methodological experience with expertise in public relations to help communications professionals:

• Define key audiences
• Assess knowledge and awareness
• Evaluate concepts and message strategies
• Identify information channels and communication behaviors

Data-Driven Communication

Engage stakeholders with timely information about important issues through RDR research programs. As an independent survey research organization and active CASRO and AAPOR member, our dedication to accurate, reliable research ensures we deliver trustworthy, transparent research suitable for citation in uncontrolled media, controlled media, public education materials, microsites, conferences, opinion leader roundtables and events. Partnership with an RDR research team brings in-depth experience into:

• Surveys of the public
• Global research programs
• Healthcare professional surveys
• Multilingual interviewing
• Recruitment of hard-to-reach populations
• Secondary research

Program Evaluation

Measure what you manage through public relations and communications evaluative research that employs methods at the forefront of academic research and organizational best practice. Gain insight into the effectiveness of public relations and communications programs through the integration of rich data from corporate reputation and relationship management programs into organizational marketing models, scorecards and media measurement, and work together with RDR specialists dedicated to public relations research to:

• Develop and evaluate measurable performance objectives
• Gather effectiveness data for tactics throughout a program or campaign
• Enrich media measurement data with outtakes from key audiences
• Demonstrate the success in building strong relationships with key publics

To learn more about how RDR can become your partner in public relations research, send us an e-mail and start a relationship.